![]() ![]() It’s almost unbelievable when you think about all that Juice was able to accomplish in his lifetime, but especially in the less than two years that he took. Uproxx is an independent subsidiary of Warner Music Group. Legends Never Die Juice WRLD The story of Jarad Higgins, also known as Juice WRLD, will be one that is told in movies, documentaries, books, classrooms, etc for generations to come. Also, the deepfake effect in the video is used in a creative way, allowing Cordae to perform for the both of them as he morphs back and forth between his own face and Juice’s.Įminem, whose song “Role Model” is sampled here, even makes an appearance at the beginning of the video and his association with Cordae and Juice is just enough to make you wonder whether it’s more digital trickery, or really the man himself showing love to the younger rappers (and Cole, who directed his “Godzilla” video).Ĭordae is a Warner Music artist. Despite the complications, on December 19, 2020, Lyrical Lemonade directly mentioned in a tweet the two main actors of Bad Boy and accompanied it with a picture of Juice and Thugger, hinting at an. In this case, we get another opportunity to hear both young rappers at the respective heights of their game - something they got too few chances to give us while Juice was alive - as well as to hear Juice really rapping. For one, Juice and Cordae were very tight in real life, and for another, both were extremely close with director Cole Bennett, who was instrumental to both of their careers.īut mostly, it’s because the project came out super tight, which is something you can’t always say for similar works. I’m willing to make an exception for Lyrical Lemonade’s off-the-wall “Doomsday” collab between Juice WRLD and Cordae, though. Juice WRLD Makes Posthumous Appearance With Cordae in Lyrical Lemonade’s ‘Doomsday’ Video The multimedia company helmed by Cole Bennett, who directed Juice WRLDs earlier music videos. ![]() Generally, I find all the deepfakes and AI use in music today - especially when it comes to deceased artists’ posthumous releases - ethically iffy, if not downright creepy.
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